unlocking never-ending spending money for gen z

the power is shifting. Individuals set the culture. tiktok sets the pace. consumer brands adapt or die.

Kaeya, founder & ceo. đź’ˇ "fuck paying zuck. I'll put that ad $ in my shoppers' pockets instead" - the lightbulb that went off while brainstorming how to sustain the viral momentum Kaeya experienced after landing a deal on shark tank at 20...leading to the genesis of Swaypay.
Aaron, principal designer. King of turning ideas into even prettier ideas. Has led design teams in tech across product and brand. Steals ideas from Kaeya and claims as his own.
Manish, vp of engineering. Entrepreneurial-spirited, pioneering technologist and data specialist with 20+ years of experience ranging from leading cutting-edge start-ups to delivering innovations at companies like Amazon, Apple, Goldman Sachs.
Brandon, sales lead. 10+ years of experience as Sales Director for e-commerce startups focused on Amazon-enablement (3 acquired for over quarter billion each), with over $1 billion under management.
Arielle, head of mktg. Prior to joining Swaypay, Arielle oversaw college marketing for artists including Beyoncé & Harry Styles, and most recently led growth for a creator fintech company from seed to $20M Series A

🙏 meet our extremely humble leadership team

come build sh*t with us

see open roles

our pipe dream. kill the ad

we aim to bring financial empowerment back to brands and shoppers alike by converting the $600M brands spend annually on digital advertising -> into shopper spending money

win-all

Read some of our latest words

swaykaey
November 14, 2022

The Advent of Zero-Party Marketing (you heard it here first)

Zero-party marketing is redefining the way brands show up in the world. While many companies operate with marketing driven by influencers and ads, forward-thinking customer experience leaders are headed in a different direction. They’re incentivizing customers to create their own brand narrative and spread it leveraging zero-party marketing.

swaykaey
November 8, 2022

The Death of the Ad Marks the Dawn of Zero-Party-Marketing

We knew the Mad Men era had come to an end; we weren’t expecting the end of Ad Men. What is/are the meteor(s) that have struck the Genghis & Khan of ads?

swaykaey
November 8, 2022

The Only Way for Consumer Brands to Cheat Death By Gen Z: Radical Decentralization of Brand Control

Gen Z is impacting not only culture but every industry at speed and scale through their digital behavior – but don’t look at them just as consumers…

swaykaey
November 8, 2022

The Case for Zero-Party Marketing: Airbnb posts most profitable quarter ever

The fork in the road is zero-party marketing. The future experience is not about advertising, it's about real customers sharing authentic stories that people can relate to. It's about connection, sharing stories, inspiration, co-creation, community, and entertainment. It's because they see themselves in a shared experience - what’s required to succeed is a total transformation that invite participation through storytelling.

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