Zero-party marketing is redefining the way brands show up in the world. While many companies operate with marketing driven by influencers and ads, forward-thinking customer experience leaders are headed in a different direction. They’re incentivizing customers to create their own brand narrative and spread it leveraging zero-party marketing.
The fork in the road is zero-party marketing. The future experience is not about advertising, it's about real customers sharing authentic stories that people can relate to. It's about connection, sharing stories, inspiration, co-creation, community, and entertainment. It's because they see themselves in a shared experience - what’s required to succeed is a total transformation that invite participation through storytelling.