the leading zero-party marketing resource for consumer brands

swaykaey
November 14, 2022

The Advent of Zero-Party Marketing (you heard it here first)

Zero-party marketing is redefining the way brands show up in the world. While many companies operate with marketing driven by influencers and ads, forward-thinking customer experience leaders are headed in a different direction. They’re incentivizing customers to create their own brand narrative and spread it leveraging zero-party marketing.

swaykaey
November 8, 2022

The Death of the Ad Marks the Dawn of Zero-Party-Marketing

We knew the Mad Men era had come to an end; we weren’t expecting the end of Ad Men. What is/are the meteor(s) that have struck the Genghis & Khan of ads?

swaykaey
November 8, 2022

The Only Way for Consumer Brands to Cheat Death By Gen Z: Radical Decentralization of Brand Control

Gen Z is impacting not only culture but every industry at speed and scale through their digital behavior – but don’t look at them just as consumers…

swaykaey
November 8, 2022

The Case for Zero-Party Marketing: Airbnb posts most profitable quarter ever

The fork in the road is zero-party marketing. The future experience is not about advertising, it's about real customers sharing authentic stories that people can relate to. It's about connection, sharing stories, inspiration, co-creation, community, and entertainment. It's because they see themselves in a shared experience - what’s required to succeed is a total transformation that invite participation through storytelling.

RETAILER QUESTIONS

Who can use Swaypay?

In order to use Swaypay you must:

 - Live in the US

 - Be at least 14 years old

 - Have a valid and verifiable mobile number

 - Use a US credit or debit card to make a purchase

Can I use Swaypay on sites that don't accept Swaypay?
If the question gets longer it wraps.

In order to use Swaypay you must:

 - Live in the US

 - Be at least 14 years old

 - Have a valid and verifiable mobile number

 - Use a US credit or debit card to make a purchase

What information do you collect?

In order to use Swaypay you must:

 - Live in the US

 - Be at least 14 years old

 - Have a valid and verifiable mobile number

 - Use a US credit or debit card to make a purchase

What happens if I don't post?

In order to use Swaypay you must:

 - Live in the US

 - Be at least 14 years old

 - Have a valid and verifiable mobile number

 - Use a US credit or debit card to make a purchase