How do I get started with Swaypay?
If approved, a member on our team will reach out and give you access to account creation.
Create a Swaypay account.
3. Sync your Shopify store.
Connect with Stripe.
Copy your shipping information from your Shopify store settings.
Set your dynamic pricing, including discount scale, number of required posts and required tags.
Grant access to Swaypay to integrate the Swaypay button to your Shopify store.
Publish to set Swaypay live to your site.
How does Swaypay work?
Here's how Swaypay works for retailers:
While shoppers are browsing your site and adding things to their cart, they keep an eye out Swaypay on product pages or at checkout.
When shoppers see the Swaypay option, they simply plug in their Instagram handle to check their savings. For example, a shopper could pay for a $100 item through Swaypay with $60 and 2 Instagram posts, instead.
Shoppers choose Swaypay at checkout and pay their dollar amount up front. In this case, $60. Their order is registered in your system and you ship it just like any other order.
Shoppers have a window of time after receiving their purchase to complete their required social posts showcasing the item(s). The post must follow the Post Guidelines which Swaypay takes care of.
Once shoppers complete their posts, they upload the link to their Swaypay dashboard.
If I don't use Shopify can I offer Swaypay?
Swaypay only integrates with Shopify stores at the moment, but our team is actively working on adding additional ecommerce platforms.
How much does Swaypay cost?
How does Swaypay pricing work?
Is there a limit to how many times a shopper can pay with Swaypay?
Who is responsible for fraud or defaulting credit cards if the second charge on the remaining balance doesn't go through?
This comes into play only when a shopper did not complete their post requirements and owes the remaining order balance. Retailers assume the financial risk of the auto-charge transaction not going through. We work with Stripe on all disputes. If the second charge does not go through on an order for any reason, you will not receive the remaining balance.
Where does Swaypay appear on my site?
A Swaypay widget shows up on your product pages where shoppers can plug in their Instagram handle and check their savings if thy choose Swaypay.
A Swaypay button shows up underneath the ‘Check Out’ button in your cart.
What if a Swaypay shopper doesn't post?
How do you know if a Swaypay shopper posted?
What are the Post Guidelines?
Shoppers must post from the Instagram account they entered at Swaypay checkout.
Instagram stories and Instagram lives are not accepted. Posts must be saved static grid posts of photo, video, Instagram Reels or IGTV.
Must tag/include @swaypayit and #swaypayit in the caption as well as the required retailer tags.
Must follow @swaypayit so we can view the posts
Must post the required number of posts per item.
All required posts must be published and uploaded to the shopper’s Swaypay dashboard within 30 days from purchase.
Post must remain live for 30 days after posting.
Products in full frame - worn or still life
Filters and Instagram Reels editing
Using their own tags and hashtags in addition to Swaypay and retailer requirements
Products not fully visible in frame
Content they don't own
Posts that aren’t also uploaded to their Swaypay dashboard
Who monitors the posts generated by Swaypay shoppers?
How do you determine the number of required posts per Swaypay purchase?
How do you determine the required the required tags and hashtags?
How can I view my Swaypay posts?
Can I set my own Post Guidelines?
What if Swaypay shoppers delete their posts?
Can I use the posts generated through Swaypay for marketing?
Yes! Shoppers give you usage rights to their content generated through Swaypay at checkout.
Running ads with the content
Using the content in your marketing campaigns (ie: email newsletters)
How can I vew my Swaypay shoppers' posts?
You can view Swaypay customer posts by viewing your tagged posts or hashtags. If the caption also includes @swaypayit or #swaypayit, it is a Swaypay post. You’ll be able to view your Swaypay posts in your retailer dashboard soon. Stay tuned for details on this feature launch!
How do I view posts if a shopper's Instagram is private?
If I don't have a Stripe account can I still use Swaypay?
Am I charged Stripe's transaction fees if I use Swaypay?
Yes - the Swaypay fee includes Stripe's transaction fees.
Can Swaypay access my Stripe transactions?
Swaypay only sees your Swaypay related Stripe transactions. This allows us to complete the auto-charge of the remaining order balance when shoppers don't post.
How does Swaypay integrate with Stripe?
We use Stripe Connect to enable retailers to accept payments through Swaypay. When you sign up to be a Swaypay retailer, we create a user Account (referred to as a connected account) so we can accept payments and move funds to your Stripe account.
Why does Swaypay require a Stripe integration?
We built Swaypay on top of Stripe's powerful platform to offer the easiest, most secure way to process transactions.
What access does Swaypay have to my Shopify store?
If I use Shopify Shipping through the Shopify Fulfillment Network, can I still use Swaypay?
Swaypay does not currently work with the Shopify Shipping and fulfillment network. You can still integrate Swaypay as a payment option but you will have to create separate shipping settings for your Swaypay orders.
If I make any changes to my Shopify theme, does Swaypay automatically map over to my new theme?
Why is Swaypay an unlisted Shopify app?
Swaypay's robust functionality requirements extend beyond the capabilities of what can be built on the Shopify app store. For example, being able to review all of the posts generated through Swaypay and automatically charge shoppers for not meeting their requirements is not a feasible build within Shopify's public app abilities.
Will I still be charged the Shopify transaction fee on Swaypay orders?
No, you will only be charged the Stripe fee (2.9% + $0.30) as your transaction is being processed through Swaypay, not Shopify. However, all of your order information, data and revenue will still be recorded in Shopify.
How does Swaypay impact my Shopify analytics?
Swaypay orders populate as any other order in your Shopify dashboard. That said, Swaypay orders can show up as abandoned carts on your Shopify analytics. If you notice anything funky going on, don't hesitate to contact email@example.com and we'll work to resolve any discrepancies asap.
How does the second charge appear in my Shopify dashboard if a customer doesn't post?
If a customer fails to post, they will be charged the difference between their discounted price and the original full price. Please note, this will incur a second stripe charge. The second charge total will appear in your Shopify order analytics as an adjusted total to the original order.
Returns, Refunds, & Order Management
How do I issue a return or refund for a Swaypay order?
When do shoppers get their refund?
Where can I see my Swaypay orders?
Your Swaypay orders will show in two places:
Shopify Dashboard - they will show up like any other order. Swaypay is acknowledged as a payment method so you will see Swaypay orders tagged with Swaypay as the payment method the shopper chose.
Swaypay Dashboard - this is your mission control for all Swaypay orders. You'll be able to view your orders, the social posts, the auto-charge status, and more.
Does Swaypay allow shipping integrations with third-party apps?
Not yet but we are building out that functionality. If you have any requests for 3rd party app integrations, please reach out at firstname.lastname@example.org
How do I set up shipping rates?
Simply copy your Shopify shipping settings into your Swaypay shipping settings dashboard.
I only sell digital products. How can I remove shipping?
Why do I have to set up separate shipping settings for Swaypay?
Because Swaypay processes orders outside of Shopify, you need to set Swaypay-specific shipping prices. Simply copy your Shopify shipping settings into your Swaypay dashboard. If you need help, just reach out to email@example.com and we're happy to help you do it!
Can a customer combine Swaypay with other promotions?
No, Swaypay is independent of your other sitewide promotions. We recommend that you offer the steepest promotion through Swaypay since you are receiving something of equal and often greater value in exchange.