Move. At the speed of TikTok.

Swaypay is an app that rewards shoppers with cash back for TikToking their favorite purchases.

Trends take root and catch fire out of nowhere – brands must be a fast follower or trend setter, or they are irrelevant.

The culture on TikTok shifts every single day. If you don't have a pulse on TikTok, you don't have a pulse, period.

Get your brand on Swaypay.

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⬆️ Our Swaypayers' collective TikTok audience.

On average, 13% of sales come from word of mouth. 100% of Swaypaid sales come with word of mouth.

Swaypay screenshot and tiktok screenshot with dripping slime

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⬆️ Our Swaypayers' collective TikTok audience. On average, 13% of sales come from word of mouth, and drive 5x more sales than paid ads. 100% of Swaypaid sales come with word of mouth.

Make no mistake. Gen Z is in charge of setting the trends that drive culture and commerce.

Join world class brands in letting our savvy Swaypayers take the wheel.

  • Goop
  • Ilia Beauty
  • Herbivore
  • Spotify
  • RMS Beauty
  • Kosas
  • Pai Skincare
  • Skittles
  • Moon Juice
  • Blume
  • Hum Nutrition
  • Bokksu
  • Very Good Light
  • Target
  • Dove
  • + so many more

So what is it, exactly? We call it "purchases with built-in WOM."

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Swaypayers make purchases from your storefront as they normally would.

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Swaypayers post TikToks of their purchases and submit them in the Swaypay app.

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You pay a flat fee per Swaypaid purchase.

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We grade post performance and pay Swaypayers accordingly.

"We gift a ton of product to TikTokers and cross our fingers because we don't know which posts will go viral. Swaypay is very logical for me. We're spending money on influencers not knowing the ROI whereas this advocacy makes sense."
-household name beauty brand

F*ck the f*ke word

Shitty icon

Influencer Marketing

  • Fake (same goes for ads)
  • Trends take root out of nowhere - impossible to catch them with short term campaigns
  • $$$$$ for ???? ROI
clapping iconSwaypay logo
  • Don’t chase influencers, attract Swaypayers who make real purchases and produce authentic content so viewers can feel the level of intimacy and relatability they now demand.
  • Swaypay was designed to stay on, always.
  • Predictable, profitable pricing

We are giddy about cost efficiency

(thanks to our state-of-the-art rewards algorithm, named Cray, who takes the bodily form of a raccoon)

  • Total Cost
  • # Posts
  • Views
    Avg Engagement
  • # Purchases
  • Hire Influencer Marketing Agency
  • $100k
    campaign
  • 81
  • 4M-5M
    18%
  • ???
  • Hire 200 Micro Influencers
  • $100k
    +overhead
  • 500
  • 10M-20M
    18%
  • ???
  • $100k
    to your Swaypayers!!!
  • 8k
  • 100M-140M
    24%
  • 8K !!!!!
Cray raccoon licking the table

In today's world, everyone's an influencer. We don't just level the playing field. We level it UP.

  • We rigorously vet Swaypay applicants for post quality, not follower quantity
  • We deliver education every step of the way
  • Swaypayers educate each other
Swaypay app screenshot showing education screen
  • We deliver post feedback
  • We boot bad actors
  • We deliver best practices
  • We give post examples
  • Brands deliver Post Guidelines

Swaypay comes with peace of mind, too

Rely on Swaypay to avoid mistakes (and fines) and reduce legal and operational overhead that would otherwise come with attempting this on your own.

We take on the headache

Imagine if you tried to reward even just a hundred of your customers for TikToking their purchases. Who are you going to reward? Did they include the right disclosures? What about copyright infringement? Are you paying them fairly?

If you’re working directly with creators in any capacity, your business is absorbing a lot of risk. Swaypay takes all of it off your plate. You pay Swaypay. We handle the rest.

  • We handle the payments
  • We handle the FTC requirements
  • We handle the post quality assurance
  • We handle it all
Learn More
Compliance documents interface

I have been working on this idea for 10 years with value alignment as my #1 goal - between brands, creators, and creators’ audiences - three clicks in perfect unison that unlocks unprecedented value for everyone. Swaypay is it.”
- Kaeya, our CEO

Apply to be a brand on Swaypay today

Gen Z will make up 60% of the consumer market by 2025. Accelerate their purchasing power while serving their desire for creative content that informs and entertains, powered by Swaypay's world-class technology.

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