Move. At the speed of TikTok.

Swaypay is an app that rewards shoppers with cash back for TikToking their favorite purchases.

Trends take root and catch fire out of nowhere – brands must be a fast follower or trend setter, or they are irrelevant.

The culture on TikTok shifts every single day. If you don't have a pulse on TikTok, you don't have a pulse, period.

Get your brand on Swaypay.

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⬆️ Our Swaypayers' collective TikTok audience.

On average, 13% of sales come from word of mouth. 100% of Swaypaid sales come with word of mouth.

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⬆️ Our Swaypayers' collective TikTok audience. On average, 13% of sales come from word of mouth, and drive 5x more sales than paid ads. 100% of Swaypaid sales come with word of mouth.

Make no mistake. Gen Z is in charge of setting the trends that drive culture and commerce.

Join world class brands in letting our savvy Swaypayers take the wheel.

  • Goop
  • Ilia Beauty
  • Herbivore
  • Spotify
  • RMS Beauty
  • Kosas
  • Pai Skincare
  • Skittles
  • Moon Juice
  • Blume
  • Hum Nutrition
  • Bokksu
  • Very Good Light
  • Target
  • Dove
  • + so many more

So what is it, exactly? We call it "purchases with built-in word of mouth."

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Swaypayers make purchases from your storefront as they normally would.

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Swaypayers post TikToks of their purchases and submit them in the Swaypay app.

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You pay a flat fee per Swaypaid purchase.

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We grade post performance and pay Swaypayers accordingly.

"We gift a ton of product to TikTokers and cross our fingers because we don't know which posts will go viral. Swaypay is very logical for me. We're spending money on influencers not knowing the ROI whereas this advocacy makes sense."
-household name beauty brand

F*ck the f*ke word

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Influencer Marketing

  • Fake (same goes for ads)
  • Trends take root out of nowhere - impossible to catch them with short term campaigns
  • $$$$$ for ???? ROI
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  • Don’t chase influencers, attract Swaypayers who make real purchases and produce authentic content so viewers can feel the level of intimacy and relatability they now demand.
  • Swaypay was designed to stay on, always.
  • Predictable, profitable pricing

We get giddy about cost efficiency

(thanks to our state-of-the-art rewards algorithm, named Cray, who takes the bodily form of a raccoon)

  • Total Cost
  • # Posts
  • Views
    Avg Engagement
  • # Purchases
  • Hire Influencer Marketing Agency
  • $100k
    campaign
  • 81
  • 4M-5M
    18%
  • ???
  • Hire 200 Micro Influencers
  • $100k
    +overhead
  • 500
  • 10M-20M
    18%
  • ???
  • $100k
    to your Swaypayers!!!
  • 8k
  • 100M-140M
    24%
  • 8K !!!!!
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The concept of waiting bewilders us. The clock is always TikToking.

Snail pace

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Discovery

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Outreach

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Negotiation

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Ship Free Product

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Creator Posts

TikTok pace

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Swaypayer Purchases

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Swaypayer Posts

Sounds too good to be true? It's not. It's value alignment.

86% of millennial and gen z shoppers would post sponsored content for $ and 54% want to be influencers...

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ALONE without Swaypay

BRANDS

how much value is this post going to deliver?

I need control over the brand messaging.

I’m going to choose the product to send.

CREATORS

How do I trust the brand is paying me fairly?

Brand is restricting my creative freedom. My audience is going to hate this post.

They’re going to send me product I don’t even like

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TOGETHER with Swaypay

BRANDS & SWAYPAYERS

Fair pay
‍‍
Creative freedom with high content quality standards.

Authenticity - real shoppers, real purchases, real content

Swaypay is one-size-fits-all

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Everyday Shoppers

“My dollar stretches further with Swaypay. Plus, since TikTok favors content over follower count, I’m shooting my shot!”

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Nano / Micro Influencers

“I post stuff I buy anyways. I love that Swaypay helps me get rewarded for the value I already create for brands with my posts.”

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Influencers

“I go to work posting sponsored posts with brands so I can earn income to buy what I want. And then I get to Swaypay those purchases, too.”

In today's world, everyone's an influencer. We don't just level the playing field. We level it UP.

  • We rigorously vet Swaypay applicants for post quality, not follower quantity
  • We deliver education every step of the way
  • We give post examples
  • Swaypayers educate each other
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  • We deliver post feedback
  • We boot bad actors
  • We deliver best practices
  • Brands deliver Post Guidelines

Swaypay comes with peace of mind, too

Rely on Swaypay to avoid mistakes (and fines) and reduce legal and operational overhead that would otherwise come with attempting this on your own.

We take on the headache

Imagine if you tried to reward even just a hundred of your customers for TikToking their purchases. Who are you going to reward? Did they include the right disclosures? What about copyright infringement? Are you paying them fairly?

If you’re working directly with creators in any capacity, your business is absorbing a lot of risk. Swaypay takes all of it off your plate. You pay Swaypay. We handle the rest.

  • We handle the payments
  • We handle the FTC requirements
  • We handle the post quality assurance
  • We handle it all
Learn More
Compliance documents interface

We believe a rising tide lifts all boats

Hook, line, and sinker, no catch.

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Brands win

Brands trust Swaypay to help them harness the power of your social savvy customers in the most cost effective and scalable way

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Swaypayers win

Swayapayers love Swaypay for rewarding them for doing what they’re already doing...sharing their purchases on TikTok!

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Viewers wins

TikTok viewers benefit from more authentic, creative content!

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Swaypay wins

Our innovative technology and business model lets us make money by making people money...and it feels damn good.

Care for a cherry on top?

Seamlessly license Swaypay content to fuel it with paid spend.

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(So basically every Swaypaid purchase is a content audition for you)

Just a few of our superstars

" I paid $70 for a Champion hoodie then got paid $250 for wearing it in my last TikTok. If I could, I’d Swaypay everything I buy.”

# of brands
swaypay’d

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4

Avg # of Swaypay posts / week

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7

👇️ Collin's Stats👇️

Views on best Swaypay post

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2.5 M

TikTok
Followers

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782.9 K
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" Swaypay makes my life so easy and less stressful in between trying to find brands and negotiate rates and go back and forth all the time. I'm glad the rewards are based on performance too so brands are happy too.”

# of brands
swaypay’d

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3

Avg # of Swaypay posts / week

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5

👇️ Maria's stats👇️

Views on best Swaypay post

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15.6k

TikTok
Followers

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1.6M
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" I love Swaypay because I love buying clothes and Swaypay opened up my clothing budget big time!”

# of brands
swaypay’d

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2

Avg # of Swaypay posts / week

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10

👇️ Izzy's stats👇️

Views on Best Swaypay post

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6712

TikTok
Followers

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2945
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" Use with caution. I've gotta be careful with Swaypay. It's making spending money way too easy because I know now that I'll make so much back...”

# of brands
swaypay’d

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3

Avg # of Swaypay posts / week

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4

👇️ Aspen's stats👇️

Views on best Swaypay post

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13.3k

TikTok
Followers

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30.7k
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" Swaypay is so easy to use I can't believe it!! Still figuring out how to make more money but it's so much simpler and less time consuming than anything else.”

# of brands
swaypay’d

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3

Avg # of Swaypay posts / week

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3

👇️ Ilary's stats👇️

Views on best Swaypay post

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4471

TikTok
Followers

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619
swaypaid tiktok screenshotswaypaid tiktok screenshotswaypaid tiktok screenshot

I have been working on this idea for 10 years with value alignment as my #1 goal - between brands, creators, and creators’ audiences - three clicks in perfect unison that unlocks unprecedented value for everyone. Swaypay is it.”
- Kaeya, our CEO

Apply to be a brand on Swaypay today

Gen Z will make up 60% of the consumer market by 2025. Accelerate their purchasing power while serving their desire for creative content that informs and entertains, powered by Swaypay's world-class technology.

Get Started
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