CreativeX analyzed 1 million digital ads representing 1 TRILLION impressions and $1B+ in ad spend across a 2+ year period.
🔍 their top insight: creative is the #1 factor to earn attention, drive emotional response, and earn gen z trust.
it's no coincidence that the avg engagement on tiktok is 18% vs brand creative on ig is below .5% - tiktok unleashed the power of creativity and proved that the most entertaining content comes from individuals, not board rooms. the future-proofing of brands begins with the radical decentralization of brand narratives from real people sharing real stories
tiktok accelerated the shift to democratic, creative, and collaborative expression and gen z's intuitively know what to do...so we designed an efficient engine for brands to put their customers in the cmo seat
take a closer lookevery swaypaid purchase comes a with a creative tiktok post, supercharging your brand's creativity, authenticity, and 🤞🏽 virality
Swaypayers' collective TikTok audience
swaypayers entrust us with unprecedented zero-party data so that we can enable our brands to inject more buying power inside the walls of our closed loop ecosystem. soon, our brands will be able to leverage our real-time purchase, behavioral, and trend data to deliver smart, relevant offers that inspire our swaypayers to act
90% of surveyed swaypayers said that they would buy more from brands that work with swaypay. and 72% revealed they are purchasing more frequently because of swaypay
we surface rapidly growing trends early on and enable you to respond quickly and confidently with data-backed offers
swaypay captures granular consented data...all the way down to item level sentiment
The fork in the road is zero-party marketing. The future experience is not about advertising, it's about real customers sharing authentic stories that people can relate to. It's about connection, sharing stories, inspiration, co-creation, community, and entertainment. It's because they see themselves in a shared experience - what’s required to succeed is a total transformation that invite participation through storytelling.
Gen Z is impacting not only culture but every industry at speed and scale through their digital behavior – but don’t look at them just as consumers…
We knew the Mad Men era had come to an end; we weren’t expecting the end of Ad Men. What is/are the meteor(s) that have struck the Genghis & Khan of ads?
moral of the story #dontmakeadsmaketiktoks
gen z will make up 60% of the consumer market by 2025. accelerate their purchasing power while serving their desire for creative content that informs and entertains, powered by swaypay's world-class zeo-party marketing technology.
